{"id":221,"date":"2016-04-12T09:27:17","date_gmt":"2016-04-12T08:27:17","guid":{"rendered":"http:\/\/www.vindefrance-cepages.org\/blog\/en\/?p=221"},"modified":"2016-04-12T09:27:17","modified_gmt":"2016-04-12T08:27:17","slug":"vin-de-france-confirms-its-position-at-prowein","status":"publish","type":"post","link":"https:\/\/www.vindefrance-cepages.org\/blog\/en\/2016\/04\/12\/vin-de-france-confirms-its-position-at-prowein\/","title":{"rendered":"VIN DE FRANCE CONFIRMS ITS POSITION AT PROWEIN"},"content":{"rendered":"<p>I am just back from the VIN DE FRANCE\u2019s 6<sup>th<\/sup> consecutive <a href=\"http:\/\/www.prowein.com\/\" target=\"_blank\">ProWein<\/a> in D\u00fcsseldorf Germany, where ANIVIN DE FRANCE revealed the latest <a href=\"http:\/\/www.vindefrance-cepages.org\/en\/best-value-vin-de-france\" target=\"_blank\">Best Value Vin de France Selection<\/a>. \u00a0I am thrilled to share with you our very positive experience at what has become a (if not the) leading international trade exhibition for wine in Europe.<a href=\"http:\/\/www.vindefrance-cepages.org\/blog\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/ProWein_14032016_503.jpg\"><img loading=\"lazy\" class=\"alignright size-medium wp-image-216\" alt=\"ProWein_14032016_503\" src=\"http:\/\/www.vindefrance-cepages.org\/blog\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/ProWein_14032016_503-200x300.jpg\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.vindefrance-cepages.org\/blog\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/ProWein_14032016_503-200x300.jpg 200w, https:\/\/www.vindefrance-cepages.org\/blog\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/ProWein_14032016_503.jpg 683w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p>6,200 companies exhibited at <a href=\"http:\/\/www.prowein.com\/\" target=\"_blank\">ProWein<\/a> this year and the show attracted over 55,000 visitors, half of them from abroad. <a href=\"http:\/\/www.prowein.com\/\" target=\"_blank\">ProWein<\/a>\u2019s growing success makes it a key part of VIN DE FRANCE international promotional campaign.<\/p>\n<p>The <a href=\"http:\/\/www.vindefrance-cepages.org\/en\/best-value-vin-de-france\" target=\"_blank\">116 wines selected<\/a> in February by our international panel of wine experts were showcased over three days at <a href=\"http:\/\/www.prowein.com\/\" target=\"_blank\">ProWein<\/a> on a 60sqm VIN DE FRANCE dedicated stand. Visitors to the stand were provided with a tasting booklet giving them contact details and stand numbers of the producers of the featured wines in order to maximise commercial opportunities for VIN DE FRANCE brands.<\/p>\n<p><a href=\"http:\/\/www.vindefrance-cepages.org\/blog\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/Anivin-47.jpg\"><img loading=\"lazy\" class=\"alignleft size-medium wp-image-219\" alt=\"Anivin 47\" src=\"http:\/\/www.vindefrance-cepages.org\/blog\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/Anivin-47-300x200.jpg\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.vindefrance-cepages.org\/blog\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/Anivin-47-300x200.jpg 300w, https:\/\/www.vindefrance-cepages.org\/blog\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/Anivin-47.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Our involvement was once again supported by a large scale communication campaign including special features in several international trade publications such as <a href=\"https:\/\/www.wein-und-markt.de\/\" target=\"_blank\"><i>Wein + Markt<\/i> <\/a>(Germany), <a href=\"http:\/\/www.thedrinksbusiness.com\/\" target=\"_blank\"><i>The Drinks Business<\/i> <\/a>(UK), <a href=\"http:\/\/www.gondola.be\/nl\" target=\"_blank\"><i>Gondola Magazine<\/i> <\/a>(Belgium), <a href=\"http:\/\/www.perswijn.nl\/\" target=\"_blank\">Perswijn<\/a> (Netherlands), reaching a total readership of over 130,000 trade professionals. Prior to the exhibition, ANIVIN DE FRANCE also sent a trade e-newsletter to key wine trade contacts in over 10 export markets to drive traffic to the stand. Finally, we conducted press relations on site, generating press coverage in several publications such as <a href=\"https:\/\/www.wein-und-markt.de\/grosser-auftritt-von-vin-de-france-auf-der-prowein\" target=\"_blank\"><i>Wein + Markt<\/i> online <\/a>.<\/p>\n<p>Our stand was well situated on the busy French pavilion and we welcomed a steady stream of visitors throughout the exhibition, including key buyers, journalists and importers.<\/p>\n<p><a href=\"http:\/\/www.prowein.com\/\" target=\"_blank\">ProWein<\/a> was also the opportunity to award the <a href=\"http:\/\/www.vindefrance-cepages.org\/en\/best-value-vin-de-france\" target=\"_blank\">Best Value Vin de France Selection Gold Medals<\/a>. \u00a0Bruno Kessler (ANIVIN DE FRANCE\u2019s vice-president) and <a href=\"http:\/\/www.vindefrance-cepages.org\/blog\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/ProWein_14032016_538.jpg\"><img loading=\"lazy\" class=\"alignright size-medium wp-image-217\" alt=\"ProWein_14032016_538\" src=\"http:\/\/www.vindefrance-cepages.org\/blog\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/ProWein_14032016_538-300x200.jpg\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.vindefrance-cepages.org\/blog\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/ProWein_14032016_538-300x200.jpg 300w, https:\/\/www.vindefrance-cepages.org\/blog\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/ProWein_14032016_538.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>Laurent Delaunay (ANIVIN DE FRANCE\u2019s board member) gave away their prizes to the proud winners on the VIN DE FRANCE stand on Sunday 13<sup>th<\/sup> March.<\/p>\n<p>We have just enough time to reflect on VIN DE FRANCE\u2019s successful presence at <a href=\"http:\/\/www.prowein.com\/\" target=\"_blank\">ProWein<\/a> before gearing up for the next step of ANIVIN DE FRANCE\u2019s international campaign, which will take us to <a href=\"http:\/\/www.vinexpo.com\/en\/\" target=\"_blank\">Vinexpo Hong-Kong<\/a> in China in May. I will tell you more on that very soon on the blog!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am just back from the VIN DE FRANCE\u2019s 6th consecutive ProWein in D\u00fcsseldorf Germany, where ANIVIN DE FRANCE revealed the latest Best Value Vin de France Selection. \u00a0I am thrilled to share with you our very positive experience at what has become a (if not the) leading international trade exhibition for wine in Europe. [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes"},"categories":[7,3],"tags":[9,12,16,13,11,14,8],"_links":{"self":[{"href":"https:\/\/www.vindefrance-cepages.org\/blog\/en\/wp-json\/wp\/v2\/posts\/221"}],"collection":[{"href":"https:\/\/www.vindefrance-cepages.org\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vindefrance-cepages.org\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vindefrance-cepages.org\/blog\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vindefrance-cepages.org\/blog\/en\/wp-json\/wp\/v2\/comments?post=221"}],"version-history":[{"count":3,"href":"https:\/\/www.vindefrance-cepages.org\/blog\/en\/wp-json\/wp\/v2\/posts\/221\/revisions"}],"predecessor-version":[{"id":224,"href":"https:\/\/www.vindefrance-cepages.org\/blog\/en\/wp-json\/wp\/v2\/posts\/221\/revisions\/224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vindefrance-cepages.org\/blog\/en\/wp-json\/wp\/v2\/media\/218"}],"wp:attachment":[{"href":"https:\/\/www.vindefrance-cepages.org\/blog\/en\/wp-json\/wp\/v2\/media?parent=221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vindefrance-cepages.org\/blog\/en\/wp-json\/wp\/v2\/categories?post=221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vindefrance-cepages.org\/blog\/en\/wp-json\/wp\/v2\/tags?post=221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}