REPORT FROM VINEXPO HONG KONG AND THE LONDON WINE FAIR

The last couple of months have seen us travelling to London and Hong Kong. Below my reports from these two events:

 

1 – VIN DE FRANCE CELEBRATED AT VINEXPO HONG KONG

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The end of last month (May 24-26) the ANIVIN DE FRANCE team and the Best Value Vin de France Selection were in China at Vinexpo Hong Kong.

This year there were some 1,300 exhibitors from 33 countries at this important trade show, attracting around 17,200 visitors.  Whilst the largest number of visitors is from mainland China, over its seven years of existence Vinexpo Hong Kong has become more and more international in its make-up.  This year was no different.  Not only were visitor numbers up 2.5% on the previous edition, but the diversity of countries represented increased by over 100% – from 25 to 51 countries in fact.  Hong Kong, it would appear, is continuing to play its role as the portal to continental Asia, but is also extending its influence to buyers from Europe, the Middle East, Russia and Africa.  And even Australian importers are attending – with numbers up by 21% this year.  This is clearly a must-attend event for our Best Value medal-winning wines if we are to continue to conquer this very important market!

Tasting mat78 of the 118 wines selected in February by our international panel of wine experts were showcased over the three days on a 60sqm VIN DE FRANCE dedicated stand. Visitors to the stand were provided with a tasting booklet giving them contact details and stand numbers of the producers of the featured wines in order to maximise commercial opportunities for VIN DE FRANCE brands.  Our stand was well situated on the busy French pavilion and we welcomed a steady stream of visitors throughout the exhibition, including key buyers and importers.

Our involvement was also supported by two special seminars entitled “Glamorous French Grape Varieties” presented by local wine consultant, Mr. XU Wei with an introduction by yours truly.  Some 80 people attended the seminars and I was delighted by the positive feedback to the Vin de France wines which Wei talked us through in the tutored tasting.

VPBack on the stand I attended nine B2B meetings with importers from Hong Kong and mainland China, to introduce them personally to the Best Selection wines.  Again, I was thrilled with the level of interest in the wines and the category.  The Asian buyers seem to really understand the USPs of the category and how it can offer wines designed to fit with their consumers’ expectations.

Now it’s back to the office to prepare for Vinexpo Tokyo in November 2016!

 

 

2- VIN DE FRANCE AT THE LONDON WINE FAIR

 

Bottle shot At the beginning of May I visited the London Wine Fair at Olympia in the heart of West London where ANIVIN DE FRANCE was involved in sponsoring the Vin de France Product & Packaging Innovation Award as part of the popular The Drinks Business Awards.  Candidates for this Award were the Gold Award winning wines from our Vin de France Best Value Selection Competition held back in February. Click here for full list.

The London Wine Fair attracts around 14,000 visitors who visit some 700 exhibitors and taste samples from amongst over 130,000 wines.

The Drinks Business Awards is one of the key moments at the Fair, and always attracts a big crowd, and this year was no different.  When I arrived the room was already packed with the crème de la crème of the British wine trade – from buyers, importers, wine-makers and journalists.  The buzz was fantastic, and it being an unusually warm day for early May in London, the room was sweltering.

Laurent Delaunay accepts the Award on behalf of Pure Petit Verdot

Congratulations to Domaine de Brau who won the Trophy with their Pure Petit Verdot wine, selected for its modern and classy wine label and packaging.  Thanks also to Laurent Delaunay, President of Badet Clement and board member of ANIVIN DE FRANCE, who presented the Award.

 

 

 

 

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