USA: VIN DE FRANCE MEETS BUYERS ACROSS THE STATES AND CONSUMERS AT BEST OF FRANCE GRAND TASTING (NYC)

In the previous post, I was telling you about VIN DE FRANCE’s impressive export statistics on the US market over the past few years, which led us at ANIVIN DE FRANCE to set up ongoing information campaigns with key buyers and importers around North America.

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Best of France in NYC

In July, we toured California to meet 12 major companies, and discussed VIN DE FRANCE’s key assets with their wine buying teams. Then followed a multistate tour in October for which Laurent Delaunay, ANIVIN DE FRANCE’s board member, joined me to meet with the following companies wine buyers:

Epcot Center, Florida

Southeastern Grocers LLC / Winn Dixie, Florida

Harris Teeter Supermarkets, North Carolina

Sam’s Club/Division of Walmart, Arkansas

As in California, we presented VIN DE FRANCE category’s DNA and ambition to the buyers, and demonstrated how VIN DE FRANCE wines are perfect additions to their portfolio. Their feedback was very encouraging and Laurent and I very much hope VIN DE FRANCE wines have found new advocates in the US from these meetings.

In addition to trade focused meetings, we also decided to start interacting directly with consumers.

Here at ANIVIN DE FRANCE, we are also keen to get on board promotional activities introducing French food and wines to new foodie consumers. It was very interesting to take part in the BEST OF FRANCE show on the 26th and 27th September in Times Square, NYC. The Show gathered around 150 French exhibitors from all sectors, with a strong focus on food and wine.

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Best of France, NYC

ANIVIN DE FRANCE was proud to showcase VIN DE FRANCE brands and French grape varieties to the Grand Tasting’s 600 visitors. The Show also attracted key journalists from consumer wine and lifestyle publications, who took this opportunity to discover the VIN DE FRANCE category and taste a selection of wines.

We also hosted two tasting seminars for consumers, during which consumers tasted a selection of VIN DE FRANCE wines while learning a bit more about French grape varieties. Most already knew several grape varieties but all seemed very interested in discovering their French expressions. The 55 consumers in attendance praised the simple labelling rules of VIN DE FRANCE wines that make the offer easy to navigate. They also commented on how well the wines are suited to their tastes.

We were delighted by, again, a very positive welcome from the category by American buyers, journalists and consumers alike, and could not wait to take things to the next level at the following series of instore consumer tastings. More on this very soon on the blog!

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