VIN DE FRANCE MEETS CALIFORNIAN KEY PLAYERS

If the level of interest in VIN DE FRANCE we received from the key buyers and importers we met earlier this summer is anything to go by, travelling around California to introduce the category to them was well worth our time and effort.

In 2014, no less than 311,000 9L cases of VIN DE FRANCE wines stating the grape variety on the label were exported to the US. This makes the US the 6th biggest export market for VIN DE FRANCE wines stating the grape variety on the label, and one with great potential.

The US is one of the most dynamic wine markets in the world.  VIN DE FRANCE exports to the US have quadrupled in the past 2 years, reaching more than 555,000 9L cases of VIN DE FRANCE in 2015.

This impressive performance only strengthens our motivation to continue to put VIN DE FRANCE in front of buyers from the top retailing companies and importers in the US. Thomas Giubbi, ANIVIN DE FRANCE board member, and I travelled to San Francisco and Los Angeles in July to meet 12 key decision makers from the following companies:

 

Wine.com, online company

BevMo! – Chain Liquor, 157 stores in California, Arizona and Nevada

Vineyard Brands – National Importer

Mollie Stone’s Markets -Chain Grocery, 9 stores in San Francisco

Cost Plus World Market – Chain Specialty, 259 stores nationwide

Latitude Wines – Wholesaler/Importer

Gelson’s Markets – Chain Gourmet Grocery, 18 stores in Southern California

Bristol Farms – Chain Gourmet Grocery, 13 stores in California

Plume Ridge – Wholesaler/Importer

Albertsons and Vons/Pavilions – (Div of Safeway) Chain Grocery, 319 stores in Southern California

Wine Warehouse – Wholesaler/Distributor/Importer – California

The Wine Source – Wholesaler/Importer

Over four days, we met each company on One-to-One meetings, during which we had the opportunity to explain about VIN DE FRANCE, what it stands for; and how VIN DE FRANCE wines would make great additions to these companies’ wine portfolios.

Our tactic worked. The buyers could discuss how interesting VIN DE FRANCE could be for their particular range of wines and ask specific questions relevant to their own businesses. We also found this an invaluable way in which to foster personal business relationships with these key players.

Thomas and I now are delighted we can share the learnings of these meetings with the VIN DE FRANCE brands already listed on the US market. Please do not hesitate to get in touch with me should you wish to know more.

The US market remains one of our main targets, with several additional activities taking place all over the US in the last few months. I will tell you more about them, and our instore tastings in particular, in the next blog posts.

Stay tuned!

 

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