I am delighted to announce that 112 wines have been selected as ambassador wines for 2015!  The wines were selected during the Best Value Vin de France Selection Tasting earlier this month in Paris.  The 372 wines entered equated to an increase in 28% on the entries from last year.  Some 83 French wine companies entered their wines into the Selection Tasting, equating to an increase of 38%.Group shot judges and Valerie Pajotin

The 112 winning wines (see list here) were split into two categories:  23 gold medals; and 89 silver medals.  The total number of award winning wines amounts to 30% of the total samples, the standard set by the OIV (Organisation Internationale de la Vigne et du Vin) which is respected in the judging process.

The wines were chosen by a panel of 34 international wine experts at a blind tasting, with the British contingent comprising Beth Willard (Direct Wines), Clive Donaldson (Morrisons) and Marcia Waters MW (Oxford Wine Company).  Judges from the rest of the world included buyers Jacqueline Snoeker (Ahold, Netherlands), Aline Bao (, China), Lu Yang (Shangri-La, China), Ralph Zorn (Vin & Vie, Germany), Bradley Lewis (ABC Fine Wine & Spirits, US) and Geoffrey Pattison (Wally’s, USA).  In total nine countries were represented amongst the panel.  The tasting was moderated by members of the Union des Oeonologues de France.

The wines selected will be showcased on our stand at Prowein in Hall 11 Stand A129, and we are very much looking forward to seeing you there!

Please also don’t hesitate to contact me on to set up a meeting during the fair and learn more about Vin de France.

A few comments from the jury panel:

Clive Donaldson, wine sourcing manager, Morrisons, UKClive Donaldson

“These wines are very relevant. A classification that allows you to manage cost and quality hand in hand has real potential. It gives more chance to establish a brand based on quality criteria and then innovate on the side of those criteria. You have got the chance to use your brand and then flex it according to global trends in a way that France could never really draw on [before].”

Beth WillardBeth Willard, Buyer, Laithwaites Wine, UK

“VIN DE FRANCE is very relevant for our market because it allows us to focus on the right style and right price for our customers rather than selling only what a certain appellation allows.

VIN DE FRANCE gives one the ability to choose the best grapes from whatever region of France… and you can move production/selection between regions depending on the quality of each year… so it gives us flexibility.”


Lu Yang, Shangri-La, ChinaLu Yang

“VIN DE FRANCE offers very good value for money with fruity, joyful wines. The VIN DE FRANCE category is more and more important in China as customers are looking for more ‘value for money’ wines as the market matures. And the brand of ‘made in France’ is very strong.”


Aline BaoAline Bao, buyer,, China

“VIN DE FRANCE is an important category for China; you have more creative designs for a good price.”



Bradley Lewis, fine wine buyer, ABC Fine Wine & Spirits, US

Overall VIN DE FRANCE wines offer very good value and are solid in their price point for our market. Price and packaging give these wines a competitive advantage and we are seeing more wines available with increasing quality. There are a lot of opportunities for blending.”

Geoffrey Pattison, buying and import director, Wally’s, USGeoffrey Pattison

“I think the production standards allowed by VIN DE FRANCE give winemakers the ability to craft wines creatively and create better ripeness, flavours and drinkability than they would under the more restrictive AOC system. I think this category is positioned to do very well in America. The New World style labeling, creative marketing and modern winemaking all cater to exactly what American consumers gravitate toward. There is definitely a sense that they are using creative at this level.”


Key stats from this year’s Selection:

  •  372 wines entered into the blind tasting, with a set limit of 30% gaining medals
  • 83 companies presented their wines
  • 112 award winning wines
  • 23 gold medals – 11 white, 2 rosé, 10 red
  • 89 silver medals – 38 white, 21 rosé, 30 red
  • Total award winning wines: 44% white (48% in 2014); 20% rosé (11.5% in 2014); 36% red (40.2% in 2014)

I find is very encouraging to see more and more samples being entered into the annual competition, and more companies involved in the activity.  These increases really go to show that the category is proving its commercial value as a true asset for the French wine industry.


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